About us

Our Vision

A world where everyone has access to sustainable energy when they need it.

At Orange, our mission is to make right sized EV charging reliable and affordable to everyone no matter where they live. The first step to solving that problem is accessible, affordable, and convenient EV charging.

40%

40% of America’s population lives in multifamily properties. Public-style chargers were not designed for multifamily homes and they are expensive, have a high maintenance cost, and are an ineffective use of energy.

Source: PWC

20x

By 2040 20x more EVs will be on the road and the electricity demand will be 1850% more — that’s about the total electricity generated today in the state of Texas *

Source: PWC

We designed and purpose-built Orange to offer right-sized charging that is convenient, efficient, and affordable to multifamily properties, offices, and garages. And we are just getting started.

Why we started Orange

Our History

Why We Started Orange

July 2019

Over dinner with Sven and his EV-charging environmentalist crusaders, a low-cost scalable  EV charging receptacle emerged on a whiteboard. Nicholas, a long-time EV driver, felt that level 1 was too slow and told Sven that he couldn't drive charging that way for six months. Nicholas lost the bet and helped create a level 1 energy-metered receptacle for PCE’s new apartment charging pilots, kicking off an exploration into installing EV charging at apartments.

Jan 2020

Orange gets its first angel checks from Sven and Marc, along with Marc T and Martin E, the original founders of Tesla Motors. They all understood the problem with EV charging at apartments and how it slowed the adoption of electric vehicles.

A person holding a digital clamp meter, measuring electrical current.

Aug 2020

After moonlighting on the product for a few months, Nicholas went full time on Orange after seeing a once-in-a-lifetime market opportunity and developing a level 2 right power NEMA 620 Outlet. Nicholas’s close friend from Tesla, Jon Thomas, joined to help bring the prototypes to production.

Nov 2021

Orange received UL approval and completed the production design of our custom plug contacts, engineered to withstand the abuse of EV charging cords' daily use without wearing them out. Through the end of the year, Orange completed the first installations with early customers, building all units from Nicholas’s garage in Silicon Valley.

Jan 2022

Orange closes a pre-seed round of funding led by Baukunst, a fantastic collective of creative investors at the forefront of creativity and innovation. This capital helped Orange start larger production runs and build out its early sales strategy.

Feb 2023

Orange closed a seed round of funding led by Munich Re Ventures and Climactic while achieving the milestone of installing just shy of 2000 Orange Outlets. With the rapid adoption of EVs and new building codes, Orange aims to enable an EV to plug in at any parking spot where someone leaves their vehicle for long periods.

May 2024

Orange launched Gen 2 Outlets and EVSE into a complete charging platform; with these new product lines, Orange set out to redefine the poor user experience and energy limitation the EV charging industry has accepted for too long. OrangeOS and OrangeNet bring a whole new network and user reliability to our Software.  

Leadership at Orange

Leadership at Orange

A dedicated team of professionals with experience to build lasting impact.

Neil Joseph
CEO

Neil joined Orange as an advisor on day one. He brings a track record of turning vision into execution; from being a founder himself successfully scaling Stack Lighting (acquired by Philips Lighting), to being the founding leader of Tesla’s worldwide delivery organization. At Orange, he combines entrepreneurial drive with operational excellence to deliver reliable enterprise EV charging and access to energy no matter where people live.

Dave Hersh
Executive Chair

Dave has guided hundreds of ambitious founders from stagnation to breakthrough success by emphasizing the human element. He helps organizations transform through human-centered leadership. As a CEO, investor, coach, chairman, and advisor, his approach blends extensive business experience with practical, psychology-based methods that foster lasting competitive advantage.

James Lyons
Head of Engineering

James brings deep expertise in large-scale systems, backend infrastructure, and engineering leadership to Orange. Building his career at hyper-growth companies including Google, Box, and Nest Labs, where he solved complex engineering and product challenges. His experience spans IoT (Internet of Things) innovation and guiding organizations through rapid scaling and growth phases.

Cinzia Pinamonti
VP Sales

Cinzia is a versatile GTM leader with over a decade of experience driving technology growth in the real estate industry. Before bringing her formidable proptech experience to Orange, Cinzia was the VP of Sales at Latch and before that led Strategic Enterprise Sales at WeWork where she led teams that closed over $750m in revenue and managed complex and creative deal structures.

Jordyn Stubblefield
Director of Marketing

Jordyn has a decade of experience leading product marketing and go-to-market strategy for proptech companies. She specializes in launching products, positioning, and building strategies that drive scalable growth. Before Orange, she was at SmartRent, where she launched five products and led marketing for a M&A initiative, expanding the company’s presence in multifamily tech.

Our investors

Our Investors

A rare breed of multidisciplinary advisors

A Rare Breed of Multidisciplinary Advisors

Nicholas Johnson
Founder + Board Member

Founded Orange to scale EV charging in multifamily housing. A former Tesla engineer and traffic AI founder, now supports Orange as a board member and advisor.

Jacqueline LeSage
Venture Partner + Board Member

Founder and Managing General Partner of Munich Re Ventures, a multi-fund venture capital investing platform for Munich Re Group, the world’s largest reinsurance company.

Raj Kapoor
Venture Partner + Board Member

Co-founder of Climactic, a climate-focused venture firm, Raj is a two-time founder, Chief Strategy Officer at Lyft, and partner at Mayfield.

Matt Thoms
Venture Partner + Board Member

Co-founder and General Partner at Baukunst, Matt is a former founder and has been a first-check investor in emerging tech companies for over a decade.

Marc Tarpenning
Venture Partner + Advisor

Founded Tesla with Martin; director of software at Tesla and now is a cleantech investor at Spero.vc ‎‎‎‎‎

We're hiring!

Come join us and transform the energy landscape.